We’re delighted today to announce our intention to re-name both the company and our charging network to ‘Osprey’ in the autumn of 2020. Until the launch of Osprey, we will continue to operate as Engenie.
You can find a full list of FAQs at the bottom of this article.
We are at a tipping point both as a company and as an industry. Pure EV sales are up over 130% year-on-year [SMMT vehicle data: Car registrations], nearly 75% of car buyers are considering an EV as their next vehicle [Auto Trader Market Report 2019], and buying a new petrol, diesel or even hybrid car will be impossible in 15 years’ time. As the market grows, the needs of EV drivers are significantly shifting. Drivers will not be tolerant of fragmented and difficult to use public charging infrastructure.
The needs of the mass market customer have been at the heart of our company ethos from day one. We provide rapid and renewable charging points which are compatible with every EV on the market today and are operated by nothing more complicated than a contactless bank card. As EV ownership skyrockets during the UK’s post-COVID green recovery, we want these USPs to stand out with a memorable and unique name – Osprey – which is easily identifiable to all UK drivers.
Our CEO Ian Johnston reflects, “We are at an inflection point – not just as a company but as an industry. Osprey – which evokes feelings of power, speed and clean air – provides a straightforward, recognisable name that encapsulates our long-held values of simple, open-access charging. A unique and memorable brand to build on as we become the user-focussed network of choice.”
Having formally started the process of changing the company’s name, it will take several months for the re-name to be complete. The process is due to be completed in autumn this year, when drivers can expect to see the new name and logo on chargepoints. Until then, we will continue to operate as Engenie. Our customers do not need to do anything and will be fully informed of the official name-change and launch of Osprey in autumn. Drivers can still expect the same nationwide network of simple, accessible rapid chargers with contactless payment and on-site amenities before and after the name change. The orange colour and visual branding which reflects the company’s mission to enable ‘cleaner transport for cleaner air’ will remain the same. We are already in touch with our partners and will work closely with them to ensure a smooth transition.